Unlocking the Magic of Plant Cells

In this episode, we’re diving deep with Itay Dana, the co-founder of Novella, working on the next generation of botanical products.

Novella’s secret sauce lies within plant cells – they’re shaping the future of plant-based products by handpicking the crème de la crème of micronutrients and functionality. In meticulously controlled, low-risk environments.

But here’s where the magic truly happens: Novella’s groundbreaking science allows for ingredient enhancement and customization at every stage of plant growth, providing unparalleled access to the treasures hidden within these cells.

It’s like a botanical wonderland!

And the best part? They accomplish all of this sustainably with transparent, traceable production methods.

Don’t miss this episode if you’re ready to witness the future of plant-based innovation unfold.

Your host, Peter Gorne.